CMST 1A03 Lecture Notes - Marshall Mcluhan, Web 2.0, Geotagging

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Alex s vigny, phd, apr, mcipr (autumn term, 2011) Uhc chapter 8: social media & communication theory . Social media: it is the world you already know : made conversational, amplified by digital media, and moving at lightspeed. Years to reach 50m users: radio 38 years, tv 13 years. Facebook: 200m users in 1 year and passed 800m users in 2011. Facilitates the flow of user-generated content: one-to-many communication, can be used at little or no cost. Comparing social and traditional media: what they have in common: Both use a channel (electronic or physical: unique properties of social media: Are social media completely new: zines: counter-cultural, print-based social media, geocities, web 2. 0, blogs: personal blogs, professional blogs, corporate and organizational blogs, Vlogs, blogosphere: microblogging: twitter, a backstage pass to the inner circle, hashtags, favourites, followers, retweets, social networking websites, facebook, linkedin, eharmony canada, wikis, social news aggregators, social bookmarking websites, social photo and video sharing websites.