BU481 Chapter Notes - Chapter 1: Inventory Turnover, Strategic Planning
Document Summary
The job of the general manager is to create value for the enterprise. You need to recognize emerging opportunities and challenges, prepare a response, and ensure the success of whatever plan of action you decide upon. Three fundamental components of the general manager"s job: setting direction, creating strategy and implementing change. One further crucial aspect of the job is assessing performance both current and longer term. A good general manager will perform all four of these tasks the tasks will not be addressed sequentially or in isolation from each other, but as a continuously changing mix of activities. There are many approaches to take in sizing up performance, and each industry and company will have its own metrics based on the key performance drivers. Our assessment of organizational performance is based on two sets of measures: operating performance and organizational health. Operating performance includes the hard or more quantitative measures of financial and market performance.
