Sociology 2172A/B Lecture : Sociology 2172A/B lecture notes.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Lecture 1: why advertising is studied in sociology, distribution of resources, impact on society, agent of social control, ambient in advertising, intrusive ads in public, criticisms within industry. Bob garfield- environment pollutants: stealth endorsers, use or wear products in public appearances, naming rights, turning public spaces into commodities. Tattooing on athletes: nevada athletic commission if they want to advertise on the trunks that is fine with us. But we feel that the body is not meant to advertise. Advantage: reach a lot of people, portable, hired because voice was persuasive. Still advertising events/services; posting ads on walls in very basic language. Personal classified advertising etc. wanted, lost and found, informing public that your wife ran away. By 1200s british started creating trademarks to prevent consumers from faulty products. Made it possible to produce more posters faster; it was more efficient.