FRHD 1020 Lecture Notes - Consumer Behaviour, Social Class, Mass Affluent

• School: University of Guelph
• Department: Family Relations and Human Development
• Course: FRHD 1020
• Professor: Dan Meegan

Document Summary

Types of families: nuclear, two parents and at least one child, extended, if the household has at least one grandparent, single parent, increasing number of households are single parent. Family decision making: dynamics of husband wife, often need to make decisions together, depends on whether relationship is joint, single or dominated by one member, will differ from culture to culture, children are greatly involved in family decision making, we say kids have pester power" because they will ask for something many times, kids are more involved in media so they are aware of new products, usually parents let children make decisions, like what restaurant to go to. Objective measures: single variable indexes, occupation, education, income, composite variable indexes, index of status characteristic (takes occupation, source of income, house type and quality of neighborhood into account, socioeconomic status score (combines occupation, family income, and education level)