SOC101Y1 Chapter Notes - Chapter 5: Theodor W. Adorno, Max Horkheimer, Marshall Mcluhan
Document Summary
The technological perspective: derives from primarily from harold innis and marshall mcluhan. Innis (1951) distinguished time-biased from space-biased media: time-biased media modes of communication that endure over time but are relatively immobile across space. Conductive to a strong sense of tradition custom, which promote religious forms of power and belief: space-biased can cover much greater space but are less durable over time. Assist territorial expansion, empire building, and secular forms of power and culture: dominance of military institutions and growth of state, these different forms create different types of social division and conflict. Critical perspective: critical perspective has two variants, one emphasizing the relationship b/w media and inequality, the other emphasizing the relationship b/w media and social conflict, first variant derives from marxism. Walt disney (in 2007 35. 5 billion: world"s dominant media corporations are primarily us, four canadian companies made it based.
