Media, Information and Technoculture 2200F/G Lecture Notes - Jean Baudrillard, Restaurant Makeover, Hyperreality
Document Summary
Sign refers to something real (a referent) Sign refers to other signs that refer to something real (copies of originals) Signs refer only to themselves - and come to replace the real. Simulacrum: a copy for which there is no original. There is no real referent in the real world, only a tripping reference to other images to other images and so on. We are always reading things in references to other images. Had to refer to another image to have a relationship to it. instead of thinking. My arm hurts i should go to the hospital you go to the hospital because of a first aid manual that you remember tells you what a broken arm looks like. We get to a point where we can"t understand reality without working through layers of meaning. For reality is a principle, and it is this principle that is lost (228)