SOCIOL 1A06 Lecture Notes - Content Analysis, Inductive Reasoning, Deductive Reasoning
8 Dec 2011
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Research design: at the beginning you have a very broad research interest narrow it down to a specific topic review literature- find the holes in the literature narrow your topic even further research question/hypothesis research methods. To analyze data: content analysis, statistical analysis for quantitative data, narrative analysis for qualitative data. *there are also researchers that also engage in mixed methods. They use from both qualitative and quantitative. researchers begin with hypothesis and why questions. (relationships between variables) purpose statement: to explain phenomena, to test hypothesis (deductive reasoning) Scale: larger sample sizes methods: surveys, statistical analysis, content analysis. Begins with what & how purpose: to explore phenomena (inductive reasoning) Begins with methods and purpose statements scale: smaller sample sizes methods: ethnographic methods participant observation involves active participation in the daily life activities of those he or she is observing. It is qualitative in nature. uses processes of induction as opposed to deduction.
