Psychology 2990A/B Chapter : Textbook summary of 2990. Perfect complementary to your readings!

• School: Western University
• Department: Psychology
• Course: Psychology 2990A/B
• Professor: Doug Hazlewood

Document Summary

54% of people deliberately avoid products that overwhelm them with ads. 60% say their opinions about ads are much more negative than they used to be. 61% say the amount of ads is out of control. 45% the amount of ads detracted from the quality of life. Study of consumer behaviour launched i/o psychology. John watson, 1921: consumer behaviour can be conditioned and therefore predicted and controlled. Most consumer psych research relies on lab experiments and surveys. Premise: most people will express their thoughts, feelings, and opinions when asked about them. Downside: the complex and changeable nature of behaviour. People drink twice the amount of beer and liquor than they report. Underreport the amount of junk food eaten and over-report fresh fruit and diet drinks. People tend to answer with whatever they think makes them appear to have the highest status. Mailing surveys included a postcard with contact numbers increased the response rate (establish.