PSYB65H3 Chapter : PSYB65 Ch 7

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4 Jan 2012
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Learning, a relatively permanent change in bhvr as a function of experience an organism recalls these experiences and changes its bhvr accordingly. Learning and memory are two sides of the same coin experience-dependent behavior. Others argue, learning is concerned w/ attending to the info (encoding) and storing it for later use (consolidation); memory is w/ retrieving the info where it was stored (retrieval) in the brain. Forgetting might actually serve an important function in your brain. Memory requires info that is gathered by the senses to be perceived and encoded. Iconic memory was remembering specific features of visual info for a short period of time and is very fragile and reliant on peripheral stimuli. > letters would be rapidly transferred to a more durable format to be able to be recalled short time later. > sperling found that delays of about 500 milliseconds resulted in the largest decrease in iconic memory participants were reading f/ a decaying visual trace.

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