MDSA02H3 Chapter : An Introduction (Ott & Mack)
Document Summary
Mass media communication technologies that have the potential to reach large audiences in remote locations. Medium middle; that which comes between two things. Postmodernity the historical epoch that began to emerge in the 1960s as the economic mode of production in most western societies slowly shifted from good-based manufacturing to information-based services. Socialization the process by which persons, both individually and collectively, learn, adapt, and internalize the prevailing cultural beliefs, values, and norms of society. Theory an explanatory and interpretive tool that simultaneously enables and limits our understanding of a particular social product, practice or process under investigation. Everything we know is learned from two ways: somatically: perception of environment; senses, symbolically: through a medium. Personal media (word of mouth) traveled too slowly and was often altered. Modern mass media (print and television) is a good way to deliver information to large audiences in distant places.