CS101 Lecture : CS 101

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12 Jan 2012
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Incorporates both social science"s (society measured in qualitative and humanities" perspective (not scientific based background) Considers the role of communication in the ongoing production of social relations quantitative. Part of all social behaviors [ex: facial expressions, where you sit, how one speaks] Connects people at specific points in time and space [ex: writing notes, calling people] Encompasses both transmission [sending] and transformation of meanings, values and information. [ex: teacher speaks and students write down information] Sender -> message -> medium -> message -> receiver who -> says what -> channel -> to who -> effect. Misunderstanding occurs when there is a failure in the process. Many theorists do not like the linear model. Too simplistic, lack human agency, ignores power, overlooks cultural and social differences. Communications in the production (reproduction) and exchange of meanings (sharing) Ideologies - how do we see and understand the world. The production, exchange and circulation of these meanings is tied to social power (social relations)

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