ECON 2310 Chapter 4: Intermediate Economics Chapter Fourteen Notes

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Chapter fourteen equilibrium and efficiency y what makes a market competitive: three factors cause a market to be perfectly competitive. The first factor is the absence of transactions costs. Transactions costs are absent when sellers can easily communicate their prices, buyers can easily locate suppliers and learn their prices, and buyers and sellers can arrange transactions without significant obstacles. This means that when different sellers produce the same product buyers will have no difficulty identifying and purchasing from the seller who offers it at the best terms: the second factor is product homogeneity. Products are homogeneous when they are identical in the eyes of purchasers. They are differentiated when some purchasers view the products as different: the third factor is the presence of a large number of sellers, each of whom accounts for a small fraction of the market supply.

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