MCS 2020 Chapter 1: Chapter 1 Marketing Info Management
Document Summary
Orbiting satellites have enabled us to map nearly every square inch of this planet. Gps, wi-fi frequencies, and even cell phone signals enable us to triangulate and track people an objects as they travel across the globe. Info doesn t just help exchange commodities, it is a commodity. Info can be collected, analyzed, and combined into an advantageous end product (e. g. more information) Adding a little labour can turn previously useless data into new products for the market. Info isn t tangible, nor is it limited in quantity, nor is it manufactured ( at least in a traditional sense) Information is a differentiator which means info creates competitive advantage. Living in the information age means we have access to huge amount of info. As our information needs increase in complexity, we begin to run into trouble. Information overload involves 1) having too much info to make a quality decision 2) receiving too much info to be informed about a topic.