FILM 240 Lecture : Lesson 10 outline

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Lesson 10 digital culture: web 1. 0 to web 2. 0; mid 1990s. Web 1. 0: browsers, web directories, search engines, ecommerce & email. Death of emails; facebook is trying to kill emails (hotmails etc. ) E-commerce: ebay and amazon; convenient and fairly good customer service: seniors use the most of e-commerce resources (77%) Web 2. 0: architectures of participation & digital divides. Democratizing; have many voices and diverse representations. The comfort of ambient connectivity; statversations + sms ; 6mgs per waking hour. 42% the tethered life; teens say the primary reason they have a cellphone is for. Gadget love: it has so much personal information it captured part of their identity: phone as social media lifeline; remote control of life, canada ranks 57th globally for mobile web subscriptions. Centrifugal (divide people) and centripetal (connect people) technologies texting. Centrifugal effect: brings people together: ex. Facebook: technologies of the coterie: friends first. Walkman: digital music & the culture of no dead air.

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