MKT 100 Lecture : Notes I made during a MKT100 lecture.
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MKT 100 Full Course Notes
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Achieve the financial goals of the company profitability. Be consistent with variables of market mix. The bottle water price war (wall street journal sep/09) Energy to produce bottles water is 2,000 times tap water. Uk study switch to tap water 11 tons of co2 per year. July 2008 to july 2009 bottled water revenue down 6% Pepsico and nestle offer . 99 for 24 pack of water. Availability of substitutes the more substitutes available, the greater elasticity. Degree of necessity or luxury luxury products have higher elasticity then necessities. Proportion of income products that represent a higher proportion of a consumers income will have greater elasticity. Timing a one day sale will have different results than a permanent price decrease for a longer period of time. Price points decreasing from . 00 to . 99 will have more elasticity than from . 98 to . 97. Electric utilities have developed usage segment discounting to compete in the home heating market segment.