POL 128 Lecture : Why are American Films so Sucessful?
30 Jan 2012
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Oct. 11 2011: american films had a head start compared to other countries. If you market a film properly it will be popular no matter what. Up to 50% of a films budget could be marketing: the us before any other country had a very large and affluent market for film. They were the first country with a middle class . Due to the middle class, they were able to generate film revenue and more could be produced, so more could be used to create films big films, big stars were affordable. The production values were higher then foreign countries: american filmmakers had to appeal to a heterogeneous (multicultural) population with most not speaking english. Films had to be simple address universal themes. From the earliest days anyone could differentiate good and evil. Romantic comedies, tragic movies all also were accepted globally. Other countries films were much more cultural specific: motion picture association of american: all studios belong to it.
