PSYC 2310 Lecture : social psych

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Luck: out of your control: cultures tend to use different explanations for success and failure, different explanations for the same behaviour. In individualistic cultures people tend to focus on the individual as determining the cause of behaviour. y people attribute success to ability and failure to external factors. In collectivistic cultures people tend to give greater emphasis to external causes of individual behaviour y people attribute success to help from others and failure to lack of effort. Japanese report more details about the background and are more specific about the other fish. Self-serving attributions the tendency of explaining one s success to internal disposition factors and one s failure to external situational forces functions of self-serving bias: y defending one s action. sande, goethals, ferranj & worth y over-estimating one s contribution and under estimating others contributions: we tend to forget others contributions but have a very good memory of our own.

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