MHR 405 Chapter 4: Chapter 4

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The process of arousing and sustaining goal-directed behaviour. The intensity, direction, and persistence of effort a person shows in reaching a goal: Individuals have needs that, when unsatisfied, will result in motivation. Motivation results from the urgency to meet the unsatisfied needs. Includes hunger, thirst, shelter, sex, and other physical needs. Includes security and protection from physical and emotional harm. Includes internal esteem factors such as self-respect, autonomy, and achievement, and external esteem factors such as status, recognition, and attention. the drive to become what one is capable of becoming; includes growth, achieving one s potential, and self-fulfillment. concerned with providing basic material existence requirements. Need for achievement (nach): an individual s need for excellence, competition, challenging goals, and feedback. Need for power (npow): an individual s need to influence others and make a difference in life. Need for affiliation (naff): an individual s need to establish and maintain warm, close relationships with other people.

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