MKT 100 Chapter : Module Three

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Richard Michon

Document Summary

Marketing ethics and social responsibility: code of ethics. The canadian marketing association (cma) developed a code of ethics that marketing professionals can and should turn to for guidance and direction. taking is ethical and socially responsible. consequences if you violate them. often stated in general terms, leaving specific interpretation to the individual. The code either challenges or encourage an executives belief that the stand s/he is. Can be different between countries in their specificity, obligations, and in the salesperson or marketing executive. ethical dilemmas often arise during the implementation of marketing strategy. cutting ethical corners is approved and even encouraged to make the pitch, the sale or the quarterly targets, but if the conduct becomes public, and hence becomes. Misconduct, the junior executive will take the fall. whistleblowers often have their careers ended; they are branded troublemakers or fortune seekers by the company and too hot to be hired by any other company.