MKT 100 Lecture : Week 13

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Interdependent organizations involved in the process of making a product or service available for consumption. Objective is to create place utility the value of having products where the customer wants them when they want them. Involves strategies who participates, what they do and what they get. The last c is climate and focuses on the external or macro-environment. The issues identified in this analysis are those over which the company has no control, and affect every business/organization, not just the one being analysed.