MCS 2020 Chapter : Chapter Summary6

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lavenderkoala201

7 Feb 2012

School

University of Guelph

Department

Marketing and Consumer Studies

Course

MCS 2020

Professor

M.J.D’ Elia

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Document Summary

Information is everywhere these days and so hard to find, it is estimated that knowledge workers spend at least 20% of their time each day searching. In our attempt to make large bodies of information useable we have invented various strategies for organizing information. Hierarchy system: generally utilize parent-child relationships to structure information. Just like in nature the child part represents a component of the. These systems usually only work for a single person as they are individualized. In computer and information science a developed system and structure for information we can share is called ontology. An ontology is a rigorous and exhaustive organization of some knowledge domain that is usually hierarchical and contains all relevant entitles and their relations. Biologists use the linnaean classification system to identify plants and animals and librarians use the dewey decimal system to classify books. The process of categorization can be reduced to two concepts: lumping and splitting.

Related Questions

Which of the following statements is true about business intelligence?

1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.

2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.

5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

lavendercamel438

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.