MKT 100 Chapter : module 1

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Tina West

Document Summary

Marketing is the business function that drives innovation of products and spreads out the processes of innovation, innovation and diffusion of innovation will meet the needs of consumers to create profits, capital and prosperity. Marketing is a function of an organization devoted to fulfilling consumers and shareholders unsatisfied needs through improving the quality of their products, how these products are distributed, the way these products are advertised and customer service processes\ Marketing is about doing things better than the competition in the market, producing products that meet needs of consumers that have yet to be addressed and improving the quality of their product compared to those of their competitors. Marketing is not about creating an advertisement that makes false claims regarding the quality of the product they are advertising, nor is it solely focused on advertising. Marketing is about new inventions that increase product quality, lower prices to make it more affordable and increases satisfaction consumers derive.