MCS 1000 Chapter 13: Chapter 13 notes

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Saba Safdar

Document Summary

Marketing mcs 1000 chapter 13 notes page. 297: the contribution of the services sector is good for the gross domestic product (gdp). Figure 13. 1 page 296: the world"s most service dominated economy is the cayman islands. 13. 3 298 + table 13. 1 page 299-300 for examples: services offer benefits without ownership. So you are obtaining benefits of a service like doctors and renting hotels and such without owning it. Tangible actions are things that are performed on people"s mind or to their physical possessions. Intangible actions are performed on people"s minds or to their intangible assets. These actions help marketers separate services into 4 different categories. Figure 13. 4 page 302: people processing: is a tangible action because its services performed on people"s bodies. These kinds of services people need to be physically present. Like barbers and health care: possession processing: also another tangible action. Service performed on goods and other physical possessions belongings to customers.