BUS-4540 Final: International Marketing Final Exam Review

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4-5 s. a. (definition type, concept based questions) approx. Some individual and group presentation stuff might be on exam. Key concepts: 3 new p s (people, process and physical evidence), brands, definitions of service, stages of international marketing, src and ethnocentrism, ethno, poly and geo centric stuff, International product life cycle, pricing strategies, 5 c s of distribution, strategic decisions in international expansion, international market entry strategies, steps in business negotiations. Note: all information contained in the mid-term review is examinable. This review just contains up-to-date information and most recently taught concepts. Establish brand and/or improve image: brand image may not be consistent across countries. Canned products are not perceived as healthy products. Bicycle recreational in canada vs. transport in holland/china. Language /dialects: 200 in india, 30 in arab, 50 in israel. Media limitations: so many per year, no programming during working hours. Respect culture, poor quality magazine but high circulation. Adjust media, billboard may be cost-effective, no printing required.

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