NROB60H3 Lecture Notes - Social Psychology, Social Representation, Social Capital

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-dual processing includes a heuristic intuitional way of thought. -genetics predispose us to act in certain manners. -example: images of women, communism and capitalism, expressiveness, community attachment. -example: football games cause people to associate with one side. Chapter 1: introducing social psychology: we construct our social reality, our social intuitions are often powerful but sometimes perilous, social in uences shape our behavior. -people are, above all, malleable: personal attitudes and dispositions also shape behavior, social behavior is biologically rooted, social psychology s principles are applicable in everyday life. Social psychology -- the scienti c study of how people think about, in uence, and relate to one another. -norms and values in uence what social psychology studies. -social representations are shared beliefs that are taken for granted. -psychologists often interject subjectivity in advice and concepts. -makes clear predictions that we can use to: -some advanced correlation tests can suggest causation though. -we often invoke common sense after we know the facts.

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