MKT 400 Chapter 14: Chapter 14 Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Ida Berger

Document Summary

Instead of assigning managers to products, company groups them in age related segments; y gen y (younger than 25), young professionals/dinks (double income, no kids; aged. The youth market: y the label teenager first entered the north american vocabulary in 1956 when frankie. Caller id, the simpsons, windows 3. 0 operating system y generation y is an increasingly ethnically diverse generation y. In 2006 almost 20 percent of canadians aged 15-24 years old belonged to visible minority group, compared with 5 percent a decade ago y their socialtion agents stress, teamwork-team teaching, team grading, collaborative sports, community service. Digital natives: y generation y are the first generation to grow up with computers at home in 500 channel. Tv universe y they are multitaskers who easily engage their cell phones, music downloads, and instant messaging at the same time. A spate of recent studies on how gen y use technology confirms this profile.