PSYC 2310 Lecture : Attitudes.docx

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

All attitudes are the intention of doing, sometimes we follow up, sometimes we don"t. Attitudes: evaluations of ourselves, other people, and issues with some degree of favour and disfavor. Affect: emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic. Behavioural: intention, predisposition to act in a certain way, self-perception. Cognition: beliefs or ideas people have about the object of an attitude, weighing the pluses and minuses for making a logical decision. An attitude is a single entity that has three components (affect, behavioural intention, and cognition), all interconnected. Separate entities view of attitude (fishbein & azjen, 1975: affects, behavioural intention, & cognitive are each separate entities which may or may not be intercorrelated. Describe traits or characteristics of vacuum cleaner. Self-report measures: problems: wording of questions, ordering of items, reluctance of respondents to express some attitudes".