BUS 478 Chapter 8: Strategy in the global environment

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Larry Wosk

Document Summary

Multinational company: a company that has entered a foreign market. The global national environments: barriers to international trade and investment have tumbled, huge global markets for goods and services have been created, and companies from different nations are entering each other"s home market on an unprecedented scale. Managers must now consider how globalization is impacting the environment in which their company competes and what strategies to use to exploit the unfolding opportunities and counter competitive threats. The globalization of production and markets: the globalization of production has been increased as companies disperse important parts of their production process around the globe. For national markets, there has been a move from distinct markets to regional market to one huge global marketplace. Industry boundaries do not stop at national borders, there has been an increase in competitive rivalry, there has been an increase of both threat of entry and the intensity of rivalry within many formerly protected national markets.