Psychology 2135A/B Chapter 11: Chapter 11-Decisions

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Decision making: the mental activities that take place in choosing among alternatives. Rationality selecting ways of thinking and deciding with your overall goals and principles in mind. Cognitive overload when the information available overwhelms the cognitive processing available. Strategies for coping with overload can lead to decisional error and irrationality. Decision maker takes stock of his/her plans for the future and sets goals to reach them: gathering information. Gather information about criteria: structuring the decision. Decision structuring determine a way of managing all the criteria and options for consideration: making a final choice, evaluating. 0 = complete certainty an event won"t happen; 1 = complete certainty an event will happen. Mood has effect on your estimates of probability of success. Subjective probabilities are influenced by characteristics of the estimator. Often information that ppl gather to make decisions comes from their own memories. Biases ways of thinking that lead to systematic error.

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