VPHA46H3 Lecture : bud 2.docx
Document Summary
Exhibiting your art at art galleries is critical if your artist career agenda includes getting your art in front of people who count-- curators, critics, collectors, dealers, and other influential art communitarians. When you get a show, either solo or group, you"ve got to take full advantage of the opportunity-- the plaudits don"t automatically roll in. You"re suddenly out of the studio and into the art world where a unique protocol prevails, and getting to know the territory, particularly from the art gallery owner or gallerist perspective, comes in mighty handy. Basically, you and your art gallery form a partnership, contractual or casual, the goal being for each of you to make the other look as absolutely astonishingly spectacular as possible. This is your big chance-- and your gallery"s as well. The galleriest has skills, talents, rules, preferences, and ways of doing business that you are now subject to. You give your all-- that"s your end of the deal.
