RELS 161 Lecture : Rels 161 B 4.1

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whiteyellowjacket44

5 Mar 2012

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Document Summary

Why was the honour lost in the first place: the girls tried to assimilate to the western culture (the way they dressed, had boyfriends etc. ) Male domination: tension between how women express their autonomy. Personal identity and family identity get confusing. Early 19th century america sees many changes: economic, social and religion. Move from rural countryside to urban city centres. Movement to reclaim traditional family values, focused on: sexual relations and genders. Founded religion by a man name joseph smith, born 1805, died 1844 by murder. Ny 1820"s, many revivals going on charismatic leaders offering new interpretations on relationship with christ and making that world a better place a. k. a. Smith is exposed to this, at 14 he had a vision: god and jesus came to him. You shouldn"t join any, you should wait, we have a secret plan for you (to restore christianity). In his mid 20"s an angel came to him, named morani.

Related Questions

Nutrition

Food Memory

One of the things I'd like for you to keep sight of is the notion that food is not "just" food. Food is so much more than what can be expressed on a food label. Food is emotional, cultural, and it holds meaning. "Tell me what you eat and I will tell you what you are." This very famous line by Anthelme Brillat-Savarin (18th Century France) captures how important food can be to our self- and communal-identities. We are what we eat. (And, how strange it is that someone else would like to dictate to us, what we should eat.)

This discussion is to help you think about your relationship to one special food. I'd like you to reflect on this food, and how it links to you or your family, to your culture. Your task is to write a short essay that tells a story of your relationship to a specific food. This will be your food memory. Your writing takes the reader on a journey, where they will learn about your special food (you'll describe the food and basics of preparation), the memory of this food, and about what meaning this food holds for you and perhaps your family.Your discussion post should be grammar- and spell-checked and approximately 400-700 words. This is a creative writing piece.

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketersâ focus on a product rather than on the needs of the market.

3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumersâ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that âBirds of a feather flock together.â

25. ______ is defined as âsending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.â

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketersâ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumersâ needs and turning them into loyal customers. 3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.