COMM 292 Lecture Notes - Learning Organization, Change Management
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COMM 292 Full Course Notes
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Change agents - people who act as catalysts and assume the responsibility for managing change activities. Managers could use positive incentives to encourage employees to accept change. Change has to happen quickly in order to be effective. Rely on formal mechanisms until new equilibrium and norms are established. Conception of change as an episodic activity. Form a coalition with enough power to lead the change. Establish a sense of urgency by creating a compelling reason for why change is needed. Create a new vision to direct the change and strategies for achieving the vision. Empower others to act on the vision by removing barriers to change and encouraging risk-taking and creative problem-solving. Plan for, create, and reward short-term wins that move the organization toward the new vision. Consolidate improvements, reassess changes, and make necessary adjustments in the new programs. Reinforce the changes by demonstrating the relationship between new behaviours and organizational success.
