MUSC 2150 Chapter Notes - Chapter 4: American Pop, Music Week, Big Band
9 Mar 2012
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Youth culture presented itself more forcefully than ever. 1963 march on washington martin luther king jr. gave his i have a dream speech. 1964 congress passed the civil rights act making racial discrimination illegal. Causes raised serious doubts about previously accepted beliefs about american life and culture. Network programming had migrated from radio to television. The american music industry had been hoping to duplicate the success of elvis. A record breaking 73 million viewers tuned in. Beatles success created a national fad for british groups, and this british invasion . 1964 the beatles were on ed sullivan"s variety show, just like elvis 8 years before altered the music industry in several important ways. British pop in the late 1950s and early 1960s. Before 1964 britain was seen as a secondary force in pop culture. Uk mostly a consumer of american-made music. British artists were far more likely to achieve success at home than in the states.
