MCS 2600 Chapter 10: Chapter 10 Consumer Behaviour Notes.docx

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2600
• Professor: Lianne Foti

Document Summary

In consumer behaviour context, households and families are usually treated synonymous. In most western societies 3 types of families dominate: married couple, nuclear family, and extended family. Extended family includes at least 1 grandparent. Due to divorce, separation & out of wedlock births, rapid increase in number of single-parent family households w/ at least 1 child. Research indicated little to no difference between working & nonworking wives in terms of their purchases of time saving goods. Nonworking married women were even more likely to buy time saving durables (e. g. if they were doing the work themselves they wanted to save time. Family-related attitudes towards child-rearing have been changing. The family meal: importance has decreased due to family member schedules. Transportation, food at home, pension and social security, health care, food away from home, and entertainment. The socialization of family members, ranging from children to adults, is a central family function.