PSYC 2001 Study Guide - Participant Observation, Repeated Measures Design, Out 1
13 Mar 2012
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Document Summary
Knowledge is the way in which a person can know things or discover answers to problems. Methods of acquiring knowledge: tenacity: using ideas and beliefs simply because they have been accepted as facts. Ex: two heads are better than one, cross fingers for good luck, opposites attract, you cannot teach old dogs new tricks. for a long time. It is also used a lot in advertising, where the message is repeated over and over. Ex: mcdonalds- i m lovin it, nike- just do it. Problem: there is no guarantee of accuracy: intuition: accepting values as valid because they feel right/true. (gut feeling)/ Problem: there is no way of separating accurate from inaccurate: authority: accepting ideas from a respected source. Problem: source can be bias, experts can be generalized: rationalism: accepting ideas via logic or deduction. Ex: young children are afraid of the dark, amy is a young child.
