MGMC11H3 Chapter Notes - Chapter 14: Ten Commandments, Brand Equity

5. Which are the four main variables used in developing a target market profile? a) Demographics, geographics, behaviouristics, linguistics b) Demographics, sociographics, personality, positioning c) Demographics, geographics, communications, behaviouristics d) Geographics, demographics, psychographics, behaviouristics e) Geographics, behaviouristics, economics, demographics

4. The target market for cookbooks is females over age 25. This is important information for a marketer to know. a) geographic b) demographic c) socioeconomic d) behaviouristic e) psychographic

1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)