MGMT 1030 Lecture Notes - Cautionary Tale

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Study questions for david monod"s bay days: the managerial revolution and the. 2)describe the decentralized structure of hbc"s operation initiated in 1911. 4)did centralization of the company structure return the hbc to profitability: centralized control, did not work, bay almost went bankrupt, retailers were underestimating value of goods, thought cutting price is the only way to compete and market. 5)what further administrative changes were made in 1929 under p. j. Similar to gm"s segmentation, make people think they have quality goods, filling the niche and relieving pressure for price competition. Low margin selling to quality and large margins. Emphasize the canadianess , canadian pride, e. g. , the new beaver, promoting the message of a business run in canada, by canadians, for canadians . Sales decreased but profit increase through higher margins. Concentration on cities as rural farm economy fails. Shutting down not profitable stores in central canada. We now knew that the bay is to the point of bankruptcy.