BUS 304 Chapter 11: Ch.11 - Innovation & Change

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3 Apr 2012
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Innovate or perish: the strategic role of change. Forces driving the need for major organizational change: global changes, competition and markets. Technological change, international economic integration, maturation of markets in developing nations, fall of communist and socialist regimes: more threats. More competition (domestic and international) and increased speed. Bigger and more markets with fewer barriers: more opportunities, more large-scale changes in organizations. Knowledge management, quality planning, mergers, horizontal structures, new technologies, products, e-business, learning organizations, new procedures. Radical change: scope: extent to which changes are incremental or radical for the, incremental change: continual progressions that maintain the general organization equilibrium and often affect only one part of the organizational. Happen through established structure and processes (improvements: radical change: breaks the frame of reference for the organization, often transforming the entire organization. Creation of new structure and new processes (breakthroughs) and new products then become established. Growing need for radical change due to turbulent, unpredictable environment: incremental change vs.

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