SOAN 2120 Lecture : SOAN 2120 April.4.docx
4 Apr 2012
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Document Summary
Keep the point of the focus group in mind. Setting and refreshments [have refreshments either before or after] Agenda [show the participants; might have questions on it so ppl can think about what they will say] Record [not good to just have pen and paper; if you have ppl take notes, it can be better to have them do it outside the room] Participation [if 1-2 ppl are dominating discussion, call upon others] Say more; keep talking; don"t stop; let"s hear a different perspective on this. Write down observations [if ppl were getting anxious about certain topics; were ppl shy etc. ] More participants can be studied in less time. In comparison to survey interviewing, qualitative interviews are often time consuming and hard to obtain. Reliability [interaction between researcher and respondent has potential to affect data gathered and its interpretation] External validity [sometimes hard to generalize; individuals are seldom selected through probability sampling finding are idiosyncratic]
