Management and Organizational Studies 2320A/B Study Guide - Disintermediation, Third-Party Logistics, Exclusive Dealing

39 views7 pages

Document Summary

Supply chain partners: upstream partners include raw material suppliers, components, parts, information, finances and expertise to create a product or service, downstream partners the marketing channels that look toward the customer. Value delivery network the firm"s suppliers, distributors and ultimately customers who partner with each other to improve the performance of the entire system. Marketing (distribution) channels sets of independent organizations that help make a product or service available for use of consumption by the consumer or business user. Intermediaries offer producers greater efficiency in making goods available to target markets through their contracts, experience, specialization and scale of operations, help firm achieve more than it could on its own. From an economic view, intermediaries transform the assortment of products into assortments wanted by consumers. Channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who would use them.