Management and Organizational Studies 2320A/B Study Guide - Discount Store, Mail Order, Sports Equipment

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Includes all the activities in selling products or services directly to final consumers for their personal, non-business use. Corporate chains two or more outlets that are commonly owned and controlled: size allows them to buy in large quantities at lower prices and gain promotional economies. Voluntary chains wholesale=sponsored groups of independent retailers that engage in group buying and common merchandising. Retailer cooperatives a group of independent retailers that band together to set up a joint-owned, central wholesale operation and conduct joint merchandising and promotion effort. Franchise organizations based on some unique product or service, method of doing business or a trade name or patent that the franchisor has developed. Segmentation targeting, differentiation and positioning involves the definition and profile of the market so the other retail marketing decisions can be made. Product assortment and service decisions: product assortment should be differentiate the retailer while matching target shoppers" expectations, offers merchandise that no other competitor carries.