MCS 2020 Chapter 12: Chapter 12 Marketing Info Management

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Document Summary

The internet isn"t fixed, it is constantly shifting, evolving and adapting to everything we throw at it. Observers state were unknowingly in the middle of another fundamental internet shift. Millions of people are publishing their thoughts on blogs, people contributing to wikipedia, and people are connecting through social media. In the past we"ve used the internet to find information now we are allowed and often do participate in the information (moved from one way (downloading) to 2 way (downloading & uploading info) Internet has evolved from just way to communicate asynchronously (not in real time) to letting us participate in communities in an open dialogue. The current internet also changes the nature of community. In the past we used it as a broadcast when we needed to get message out to number of people but now we can communicate to individual heterogeneous communities. Web 2. 0 isn"t really something new, it"s the fulfillment of the original ideals of he internet.

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