SOC101Y1 Final: CHPT 5 THE MASS MEDIA TEXT AND LECTURE STUDY NOTES.doc
Document Summary
Alternative news sources: representatives of social movements and of social advoca- cy groups whose viewpoints often diverge from those of dominant social groups of their representatives. Communication: denotes the transmission of knowledge, ideas, meanings and under- standings. Computer-mediated communication (cmc): refers to the social interaction or infor- mation gathering through the use of computer technology. Critical perspective: media reinforce dominant ideology and the position of the domi- nant class and other powerful groups. Cultivation analysis: examines the long-term effects of television viewing on the be- liefs of social reality. Cultural imperialism: is a situation in which one society"s media exert an overwhelm- ing and unilateral influence over another society"s culture. Dominant ideology: comprises the interests, perspectives, viewpoints, and under- standings of the dominant class and other powerful groups. Framing: process of defining the boundaries of a representation and the organization of its contents.
