COMMERCE 3S03 Chapter : 3S03-CH2.docx

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 3S03
• Professor: Vera Dodds

Document Summary

To be effective, communication requires that people reach a common understanding. For communication to work, listeners need to understand what is being sad to them and interpret that information in a similar way to the person making the original statement. It affects almost every aspect of managerial behaviour. If you have a strong case, everyone will be convinced. Powerpoint presentations are always the best way to persuade. Develop an argument that speaks to your listeners. Will always be more persuaded by issues that directly affect them. First, we are persuaded by the personal credibility, or ethos, of a speaker. Second, we respond to emotional appeals, or pathos in a message. Finally, we are moved by the logical arguments, or logos, supporting a position. We believe they know what there talking about. Believe that the speakers shares your values. People find your message most appealing when it is clear that you truly understand them.