SOC 202 Lecture 6: Week 6 Lecture Guide.doc

• School: Ryerson University
• Department: Sociology
• Course: SOC 202
• Professor: Nicole Neverson

Document Summary

We are only responsible for the first three chapters (documentary will be posted on bb) Blurred line between programming and product consumers develop immunity to it; culture becomes advertising- friendly. Advertising become a second skin over a city. Clutter crisis the more messages advertisers create, the more messages they need to produce to get to us. Advertisers try to break through the clutter with more clutter. They try to make advertising unavoidable / inevitable. Song airlines: research through: focus groups provides insight, deeper understanding of targeted consumers we are not an airline, we are a culture be song you are so song! . Creates characters/lifestyles in advertisements so the focus groups (e. g. women) feel connected. Downplay airline services (commercials without planes, airlines), play up soul . Mid 90s big idea advertisements emotional connections/identities/understanding of the world ipod campaigns when people listen to music, they feel like they"re in the dancing commercials.