SOC 202 Lecture : SOC202 09 17 2010.docx
12 Apr 2012
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Big c culture what is not accessible to the masses. Based on the distant past traditions that have been followed for generations. Ballets, operas, shakespeare cannot be represented by what we do in the present: way of life. Way of life; everyday events and practices. What people do and what they attach to those activities that constitute to culture. Both types of culture tries to ignore mass media, believes they act as a corrupting force believes the mass media taints the true definition/idea of culture. Believe mass media is all about the money capitalism. Mass media always out to make a profit: attracts mass audiences, therefore more profit. What makes money, what gets people watching. Money earned by celebrities, ratings of shows/movies: of the people. Determines the value of the products sold comes from the grass roots. Every dollar matt damon earned, corporation earned back 2007.
