PHIL215 Lecture : Module 10 – Ethics of Advertising.docx

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Document Summary

Fraud and deception: fraud understood as an intention falsehood. Done for the purpose of making a profit: types of fraud. Is this being done for profit: product guarantees. No intention to carry through on durability and quality guarantees: money back promises, testimonials. Experts or use of quotes to sell products: contests. Rules of legitimate contest can be complicated and are often contested by the average consumer (when it"s unclear it results in a lot of litigation): sales. There are legal limits for length of sales a sale cannot last for more than 1/3 of a year. Closing sale ha to be a closing sale. Deemed to be more susceptible and less discriminating to their judgement. Provincial advertising councils: self-regulation on the part of the advertising industry, act as ombudspersons who. If complaints has merit, they take it up with advertiser.

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