ADM 2372 Chapter Notes - Chapter 4: State Implementation Plan, Customer Relationship Management, Takers

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It is related to innovation because innovation by definition is introducing something new (product, equipment). Going in a direction that i"m not going into, and finding a new market. Employees who are really motivated, or people who have specific skills and are not afraid to take risks in the organization. Assemble people who are up for taking risks, and going into new areas who would be afraid to go into those areas. Reward the people who took risks and thought outside the box. You have to make sure you have a balance of cultures within the organization. Look for new disciplines in new areas, and at your competitors to see what kind of innovations they are coming up with. You look outside the industry and look outside in terms of groups and society. You want to make use of the expertise and innovation to adapt it to the business.

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