Sociology 2172A/B Lecture : 27 Feb 12 - Celebrities and Product Placement.docx
15 Apr 2012
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When looking at celeb and product placement and endorsements, viewers find it more insulting if you use a celebrity without a good message. Advertisements have to be creative and able to grab the viewer"s attention. Worst celebrity tv ads of 2010: tiger woods: nike did you learn anything? (depreciated by 30%) People didn"t know what the ad was trying to sell them: lance armstrong: radio shack no emoticons (28%, kenny mayne: gillette good segment (28%, dale earnhardt jr. Most effective celebrity tv ads from 2010: oprah winfrey: liberty mutual think you can text and drive, ed burns: ishares ed burns, oprah"s no phone zone commercials. Adly advertising and celebrity tweeting: works with celebrity"s and tweet certain things to get people to go out and buy it, adly pays celebrities to tweet about a certain product that people should go and buy. In 2011, adly ceo said that charlie sheen would be the companies most valuable asset, previous was kim kardashian.
