MKT 400 Chapter 1: Psychology of persuasion - Chapter 1 notes.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Marla Spergel

Document Summary

Fixed-action patterns intricate sequences of behaviour regular, blindly mechanical patterns of action in a wide variety of species (turkey example) Trigger feature sets off the fixed-action patterns. When we ask someone to do us a favour, we will be more successful if we provide a reason. Automatic, stereotyped behaviour is prevalent in much of human action, because in many. Stereotyped guide to buying jewelry: expensive=good cases it is the most efficient form of behaviour, and in other cases it is simply necessary. As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our shortcuts to handle them all. Civilization advances by extending the number of operations we can perform without thinking about them. Our automatic tapes usually develop from psychological principles or stereotypes we have learned to accept. Exploiters can commission the power of these weapons for use against their targets while exerting little personal force.